Antoine Morin
Senior Vice President, Sales, Commercial Strategy and Marketing, Olymel S.E.C.
Opening remarks
Good morning, everyone. Thank you for giving me the opportunity to speak to you today. My name is Antoine Morin. I am senior vice-president of sales, business strategy and marketing at Olymel S.E.C. Olymel is Canada's leading producer, processor and distributor of pork and poultry. We've been exporting pork to Japan since 1994. Today, Canadian pork exports to Japan total approximately $1.5 billion annually, with Olymel accounting for 37% of those exports. Japan is one of the most important and highly valued markets for Canadian pork. It is characterized by discerning consumers who place great importance on meat quality, animal welfare, food safety and consistent supply. This trust is reflected, in particular, in the fact that Olymel is the exclusive supplier of fresh pork to Costco's 37 stores in Japan. We also supply other Japanese retailers, distributors and restaurant chains, which rely on Canada as a stable and reliable source of supply. However, this relationship is now threatened by a major risk: African swine fever, a highly contagious disease that affects pigs and wild boars. It is currently present in several regions of the world, particularly in Europe and Asia. It…