Natalie Knowles
Researcher, Protect Our Winters Canada
Opening remarks
Thank you so much for having me here today to speak on behalf of Protect Our Winters Canada. This is a non-profit representing Canada's outdoor recreation industry. My name is Dr. Natalie Knowles. I'm POW's research and policy director, and I specialize in research related to outdoor recreation economies. I'm the co-author of a report released in 2024 that, for the first time, analyzed Canada's outdoor recreation economy. This sector is an underappreciated economic powerhouse, representing $101.6 billion in annual economic activity and over one million full-time jobs. The outdoor recreation sector stands above or at par with other major industries, including forestry, agriculture, pharmaceuticals, and oil and gas. However, this report underestimates the size of outdoor recreation to Canadians, because it was based on existing outdoor recreation sector reporting and doesn't include many key subsectors that millions of Canadians participate in due to the diversity of the outdoor recreation industry and the lack of coordinated economic impact assessments at the regional, provincial and national levels. Our outdoor recreation economy report for Canada shows that outdoor recreation…